slaying corpspeak so people give a damn.
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show and sell

“We want them to literally wear their pride.” That’s pretty much what we heard when our client needed help branding their company t-shirts in a way their employees would (actually) love.


Part 1. What will they WANT to wear?

It’s not an easy question, when you think about it. Can you get a team pulled together and excited to collaborate on the next big thing…with a t-shirt? That was the challenge. Think of an engaging way to describe what our client did, with a nod to those who did it. Hello…!


Part 2. Let’s see the options.

So we jumped at the chance to take a team message and create something that people around the campus wouldn’t be embarrassed to wear…unless that was the goal. ;)


Part 3. Collaborate and get it just right.

From there, we worked with a graphic designer to give the client exactly what they wanted—yeah, fun t-shirts that everyone loves (and wears), but more than that—a sense of team spirit screen printed on soft cotton.