scribewriters
slaying corpspeak so people give a damn.
sitedesign.jpg

Intranet Content

A company of 24,000 strong needed to bring all of its employee benefits and rewards info to one place. That place being a beautiful new intranet, where its LOADS of content are organized and consolidated into bite-sized information that’s easy to read, understand and find. They came to us for human-friendly UX thinking and language that’s now helping everyone … well, benefit. Here’s a look at our process.

Part 1: Why are we doing this?

Part 1: Why are we doing this?

We start every project with a lot of questions. Project questions like, who are your users and what do you hope to accomplish? And we audit existing content, asking about specific terms or phrases, what’s mandatory, and what the client may be open to as far as future content organization and language choices go.

Part 2: How will it work?

Part 2: How will it work?

Once we’ve all agreed on what we want the content to do, we can break everything down into an outline. For this intranet project, we grouped sections together and showed our rationale—then partnered with the client’s design agency to mockup a sitemap.

Part 3: The final stretch

Part 3: The final stretch

It’s always satisfying to see final copy in its beautiful final design (thanks, design partners!). To get to this phase, we draft up a full copydeck, complete with headline options and directional content to get a client’s feedback. After a round or two, we’re set to send the final copy to design. Presto.