Part 1: Why are we doing this?
We start every project with a lot of questions. Project questions like, who are your users and what do you hope to accomplish? And we audit existing content, asking about specific terms or phrases, what’s mandatory, and what the client may be open to as far as future content organization and language choices go.
Part 2: How will it work?
Once we’ve all agreed on what we want the content to do, we can break everything down into an outline. For this intranet project, we grouped sections together and showed our rationale—then partnered with the client’s design agency to mockup a sitemap.
Part 3: The final stretch
It’s always satisfying to see final copy in its beautiful final design (thanks, design partners!). To get to this phase, we draft up a full copydeck, complete with headline options and directional content to get a client’s feedback. After a round or two, we’re set to send the final copy to design. Presto.