Part 1. Seeing the past.
If you’re going to create a new direct mailer—one that people actually remember—you’ve got to start with what’s been done before. And from there, you get creative.
Part 2. Push beyond the safe-and-usual.
Not just creative, though. You’ve got to start with ALL of the ideas. Not all of them will fly, but that’s not the point. Because what good is a leave-behind, if everyone just leaves it behind?
Part 3. When it finally drops, you know it’s something that resonates.
If you always stick within a narrow frame of possibilities, you’ll never land on something that’s new or different. That’s why when we approach projects, we bring LOTS of ideas, like ponies.